In sex-role tangle, a woman's search
Article Abstract:
The Looksmart Web search site targets women shoppers with its emphasis on shopping by browsing. Women, who comprise 44% of Web users, can become frustrated by the Web's sometimes male-centric organization. Searchers can click on Looksmart's 12 categories to undertake broad searches, in addition to typing in a keyword. Looksmart believes that women tend to favor categories while shopping on the Web. The 30-employee Web site, designed in 1994, organizes a database of 200,000 sites. Shopping for shoe brands on Looksmart requires only a click on its Shopping and Services categories, then selecting from a list of Footwear sites. By comparison, Yahoo requires clicking on the categories of Business and Economy, Companies, Apparel, Footwear, Women's and Brand Names. Looksmart, however, can take longer than its counterparts to locate specific information on other subjects.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Scouting a path for home networks
Article Abstract:
Organizing home networks for multicomputer households remains an obstacle. Home networks could organize the 14 million US households that own more than one computer and might use one, according to 1997 research commissioned by Intel. Families can assemble networks from separate collections of technology. One technology-minded family saved money by wiring their 75-year-old, three-story house with a new phone system and computer network. Their home network features two RJ-11 jacks and one RJ-45 jack in all rooms except for bathrooms and closets. Adding network cards to each computer allows the machines to communicate with one another. Home networks require hubs and interface cards, both of which cost about $100. Savvy users also will need to purchase telephone-type cables, various connectors, wall jacks and network-server OSes.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Shelves of snooping aids make privacy hard to buy
Article Abstract:
A growing number of Americans are becoming interested in telephone surveillance, according to electronics analysts and electronic devices salespeople. Numerous user-friendly and inexpensive types of equipment are available for those who wish to record their own conversations. Requests for illegal wiretaps have surged despite unauthorized third-party wiretaps, private investigators say. Security-conscious users should refrain from cordless and cellular telephones, which act as radio transmitters.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Cost, performance, and value. The middle ground of untapped profits. Dissecting ingredient brands
- Abstracts: At work in the giant's head after chopping it free from the body. Competition down and costs up, say new legislation's opponents
- Abstracts: Lend Lease goes into Russia with caution. Persuading the cash-conscious banker to lend
- Abstracts: Consultancies are starting to come up with tangible values. The pain of listing opens the way for growth. A controller learns to let his people go
- Abstracts: Pager service is disrupted by a glitch with satellite; millions of beepers are rendered silent. At F.C.C. confirmation hearings, emphasis will be on competition