Inside the black box of Alpha, Beta, and Gamma change: using a cognitive-processing model to assess attitude structure
Article Abstract:
One of the key aspects of organizational and societal interventions is different kinds of attitude and change. These different kinds of change have been operationalized in terms of the well-known Alpha (a simple shift in assessment before and after the intervention), Beta (a shift in the respondent's metric with an accompanying change in distance anchors), and Gamma (a respondent's subjective redefinition of the construct) change typology. Researchers who use this typology have considered changes at state A (time 1) and state B (time 2) but have not examined the process involved for Alpha, Beta, and Gamma change in moving from state A to state B. To move inside this black box, we develop a model of attitude and structure and examine the cognitive processes hypothesized to yield attitude structure changes corresponding to the Alpha, Beta, and Gamma typology. We develop testable research propositions and show how the model can help to guide future research and practical applications across a wide range of interventions. (Reprinted by permission of the publisher.)
Publication Name: Academy of Management Review
Subject: Business, general
ISSN: 0363-7425
Year: 1996
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Stress and unemployment: a comparative review and research model of female and male managers
Article Abstract:
Research was conducted to examine the unemployment stress that male and female managers experience. A review and comparative research model was developed to demonstrate the factors causing stress, the moderators of stress and stress outcomes that may influence the stress experiences of unemployed managers. The model indicates that there are sex differences in the reaction of male and female managers to unemployment. The psychological stress is greater for women for whom work may act as one of their most rewarding roles. Several factors, such as social support, also moderate the effects of unemployment on the mental and physical well-being of managers.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 1999
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