Internal validity of conjoint analysis under alternative measurement procedures

Article Abstract:

Conjoint analysis is one of the commonly employed statistical methods in marketing research since it offers an efficient means of assessing consumer preferences in the context of rank order and n-point rating scales. Simulation results derived from a comparative study between metric and non-metric scales suggest that the use of scaling procedures in conjoint analysis creates a considerable impact on utility function recoveries. Under the proper design and utility functions, it was also shown that scaling procedures positively affects the internal validity of a conjoint analysis.

Consumer Behavior, Methods, Analysis, Consumer preferences, Statistical sampling, Sampling (Statistics), Utility theory, Utility functions

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A cross-cultural test of the efive-factor model of personality and transformational leadershipE

Article Abstract:

Transformation leadership model and its implementation in Chinese economy is evaluated.

China, Models, Usage, Economic aspects, Leadership

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