Internal validity of conjoint analysis under alternative measurement procedures
Article Abstract:
Conjoint analysis is one of the commonly employed statistical methods in marketing research since it offers an efficient means of assessing consumer preferences in the context of rank order and n-point rating scales. Simulation results derived from a comparative study between metric and non-metric scales suggest that the use of scaling procedures in conjoint analysis creates a considerable impact on utility function recoveries. Under the proper design and utility functions, it was also shown that scaling procedures positively affects the internal validity of a conjoint analysis.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
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A cross-cultural test of the efive-factor model of personality and transformational leadershipE
Article Abstract:
Transformation leadership model and its implementation in Chinese economy is evaluated.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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