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Business, general

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Internet challenges traditional pricing model

Article Abstract:

The Internet is providing a more competitive market by empowering buyers who will pay a price based upon the value of the goods offered to them.

Author: Maxwell, Sarah, Estelami, Hooman
Publisher: Fordham University College of Business Administration
Publication Name: Fordham Business Magazine
Subject: Business, general
ISSN:
Year: 2000
Statistical Data Included, Analysis, Capital assets pricing model, Capital asset pricing model

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Face the media future

Article Abstract:

The need for effective use of growing media, including print and electronic, by marketers for promoting products is discussed.

Author: Wyner, Gordon A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Marketing, Methods, Technology application

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The customer-value gap

Article Abstract:

The potential of electronic commerce is discussed.

Author: Wyner, Gordon A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001

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Subjects list: United States, Management, Online services, Internet services, Electronic commerce, E-commerce, Home shopping
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