Time to lead
Article Abstract:
Trends in marketing are presented. It is believed that leadership is needed in promoting innovations in the field. Areas where marketers have an opportunity to lead, such as interactive marketing, consumer generated media, brand web sites, consumer affairs, market research, and search marketing, are also discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Advertising, Marketing Personnel, Innovations, Practice, Influence, Marketing industry, Leadership
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Reconcilable differences
Article Abstract:
The changing trends in preferences of consumers are discussed. The need for business mangers to integrate marketing techniques and consumers needs is emphasized.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Marketing Management, Administration of Marketing, Methods, Management, Consumer preferences, Company business management, Customer relationship management
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Subjects list: United States, Forecasts and trends, Market trend/market analysis
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