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Kellogg tackles soggy earnings

Article Abstract:

Kellogg Co., because of flat earnings and a drop in the breakfast cereal market, has changed its marketing strategy to include on-the-go or snack breakfast foods. Kellogg's 1998 earnings were $503 million. Its share of the U.S. breakfast cereal market dropped from 37% to 33%. In addition to maintaining high-sugar cereals, Kellogg is producing peanut butter and chocolate Rice Krispies treats, Pop-Tarts, muffins in the shape of bread slices, and fruit-filled bars. Kellogg plans to sell its snacks in supermarkets, factories, universities, hospital waiting rooms, and subway stations.

FOOD AND KINDRED PRODUCTS, Snack Foods, Snack Food Manufacturing, Breakfast Cereal Manufacturing, Cereal breakfast foods, Cold Cereals, Statistical Data Included, Marketing, Snack foods industry, Cereal products industry, Kellogg Co., Gutierrez, Carlos

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Model portfolios: recent developments

Article Abstract:

Three types of portfolios for investors with different attitudes and expectations from stocks are suggested. The suggested portfolios are based on the stock performances as per data available as of March 2007.

Commercial Banks, Investment Banking and Securities Dealing, Portfolio Management, Portfolio & Funds Management, Methods, Table

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Fighting cybercrime

Article Abstract:

Best practices in mitigating cybercrime are presented.

Usage, Control, Computer crimes, Computer crime, Best practices

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