Knock! Knock! Who's there? Noisy new Internet ads

Article Abstract:

AT&T is introducing new Internet ads that talk to users at a number of Web sites. The ads begin with the sound of someone knocking, followed by the screen image of a door depicting the AT&T logo. A child's voice follows with 'Hey, let me in!" Separate versions follow, with audio statements that accompany images of a teenage girl or a little girl dressed in a swimsuit. Web surfers then can click inside a box to receive additional video and dialog, in addition to an information page listing an array of AT&T services. AT&T will place the ads across Web sites that include Walt Disney, GeoCities, Progressive Networks and CBS's SportsLine. Audio ads represent the latest Web advertising strategy of incorporating sound, graphics and animation. AT&T also wants Web surfers to connect the images with characters they also see on TV. Some surfers, who complain that the ads will delay their Web site mobility, may refuse to visit that site again.

Radio, TV, publisher representatives, Media Representatives, Radio & TV Advertising, Product information, Advertising, Internet/Web advertising, Internet advertising, Advertising campaigns, World Wide Web, Broadcast advertising

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AT&T says talks with Telecom Italia go on despite resignation from board

Article Abstract:

AT&T says it will continue discussions with Telecom Italia on cross share purchases and a broad alliance despite Mark Baker's resignation from the Telecom Italia board. Baker, AT&T's executive in charge of its international affairs, stepped down after the expiration of a deal that would have allowed AT&T to acquire a 1.2% stake in Telecom Italia. Terms of the original agreement also called for Telecom Italia to spend an equivalent dollar amount to purchase AT&T shares, with the purchases conditional on both companies reaching a separate agreement to form a global alliance. Problems ensued when the Italian Treasury rejected AT&T's request to accept a delay of payment for the shares until the AT&T-Telecom Italia linkup had received approval from all antitrust authorities. Baker had participated on the Telecom Italia board since Oct 1997, when it was still fully privatized.

Mergers, acquisitions and divestments, Company acquisition/merger, Investments

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Odds rise for Telecom Italia-AT&T deal; Unisource talks resume, complicating alliance with Cable & Wireless

Article Abstract:

Telecom Italia Chmn Gian Mario Rossignolo announced the resumption of negotiations with Unisource NV, a European telecommunications consortium that shares business customers' traffic with AT&T. The move indicates that Telecom Italia may be abandoning its traffic-sharing alliance with Cable & Wireless and striking a similar agreement with AT&T and Unisource. An earlier potential deal between Telecom Italia and AT&T-Unisource unraveled in Apr 1998, when Rossignolo broke news of talks with Cable & Wireless. The two deals are incompatible unless Telecom Italia becomes a distributor for both partners's services, according to telecommunications analysts. AT&T has said it would explore starting new discussions with Telecom Italia, while Cable & Wireless was unavailable for comment.

Contracts, Contract agreement, Unisource N.V., Cable & Wireless Communications PLC

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