Know your customer

Article Abstract:

Traditional ways of understanding customers preferences and demands are no longer valid in these days and times of Internet where a new idea is on net every 30 seconds. Suggestions are offered by Tom Saars, director of McKinsey's organization to identify the customers in this changing scenario.

Author: James, David
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Management dynamics, Methods, Management, Consumer preferences, Company business management

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Weapons of mass distraction

Article Abstract:

A satirical piece is presented about the approaching war in Iraq in which a marketing manager asks Iraqis and Australians for their opinions. A public-relations campaign for the war is suggested based on the survey results.

Author: James, David
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Marketing procedures, Research Findings, Research

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A very silly season

Article Abstract:

A satire on United States' military policies resulting in the Iraq war is furnished.

Author: James, David
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
United States, International politics, Military policy, Iraq War, 2003-

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Subjects list: Australia, Marketing research, Market research, Column, Humor and anecdotes, Wars, Iraq, War
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