Korean car rivals under pressure to keep their star status

Article Abstract:

Korean automaker subsidiaries in Australia advertise aggressively. Hyundai Automotive Distributors Australia spends approximately A$45 million per year on media advertising but is not under additional pressure to sell more cars because of the Asian crisis. Daewoo Automotive Australia spends A$15 million per year on media advertising and is under pressure to lift sales, as are all the subsidiaries around the world.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
Motor vehicles and car bodies, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Marketing, Automobile industry, Daewoo Automotive Australia, Hyundai Automotive Distributors Australia

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Amway calling

Article Abstract:

Amway Australia is increasing its number of customers and distributors due to a revamped incentives program and aggressive promotions. Amway offers a larger range of products and improved perks for its sales force, including discounted services. Its number of distributors total about 60,000, a 40% increase since 1996, and sales have risen 30%.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
Management, Cover Story, Amway Australia

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A recipe for confusion

Article Abstract:

Issues are presented concerning the food labelling regulations which have been introduced by the Australian Food and Grocery Council. The food industry's negative reaction to the regulations is discussed.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Laws, regulations and rules, Food industry, Column, Labeling, Food labeling

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