Lateral thinkers

Article Abstract:

The details pertaining to the successful client relationship maintained by civil engineering and building services firm, Wood and Grieve Engineers, which has won the exception service award under the BRW Client Choice Awards 2006, are presented.

Author: Searle, Jane
Engineering Services, Periodicals, Engineering for Plastic, Rubber Prodcts, Engineering firms, Achievements and awards, Periodical publishing, Customer relations, Business Review Weekly (Periodical)

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Little box office

Article Abstract:

A focus on innovative services and marketing strategies of Red Room DVD, a rental store in Sydney by its two owners, Nic Di Venuto and Dan Joyce is presented.

Author: Searle, Jane
ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Digital video disk, DVDs (Digital videodisks), Electronics industry

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A case of success

Article Abstract:

The need for companies to adopt effective product packaging methods, which enhance sale of goods and market share, is discussed.

Author: Searle, Jane
Market share, Venture Analysis, Packaging Methods, Methods, Innovations, Business enterprises, Packaging, Company market share, Consumer goods

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Subjects list: Australia, Marketing, Company marketing practices
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