Listening to the voice of the market
Article Abstract:
Chief executive officers and chief marketing officers must go out into the marketplace to evaluate how their products are accepted or not accepted by customers. There is too much of a reliance upon economic measurements.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
United States, Information Gathering-External, Column, Markets (Economics), Market research
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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Competitive intelligence at Lexis-Nexis
Article Abstract:
Competitive intelligence at the Lexis-Nexis Group is described.
Publisher: Society of Competitive Intelligence Professionals
Publication Name: Competitive Intelligence Review
Subject: Business, general
ISSN: 1058-0247
Year: 2000
Management, Usage, Business intelligence, LexisNexis Group
Publication Name: Competitive Intelligence Review
Subject: Business, general
ISSN: 1058-0247
Year: 2000
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Profiling in competitive analysis
Article Abstract:
The use of profiling in competitive analysis is explained.
Publisher: Society of Competitive Intelligence Professionals
Publication Name: Competitive Intelligence Review
Subject: Business, general
ISSN: 1058-0247
Year: 2000
Practice, Business forecasting
Publication Name: Competitive Intelligence Review
Subject: Business, general
ISSN: 1058-0247
Year: 2000
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Subjects list: Analysis, Competition (Economics), Competitive intelligence
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