Abstracts - faqs.org

Abstracts

Business, general

Search abstracts:
Abstracts » Business, general

Listening to the voice of the market

Article Abstract:

Chief executive officers and chief marketing officers must go out into the marketplace to evaluate how their products are accepted or not accepted by customers. There is too much of a reliance upon economic measurements.

Author: Lusch, Robert F.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
United States, Information Gathering-External, Column, Markets (Economics), Market research

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Competitive intelligence at Lexis-Nexis

Article Abstract:

Competitive intelligence at the Lexis-Nexis Group is described.

Author: Gieskes, Hans
Publisher: Society of Competitive Intelligence Professionals
Publication Name: Competitive Intelligence Review
Subject: Business, general
ISSN: 1058-0247
Year: 2000
Management, Usage, Business intelligence, LexisNexis Group

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Profiling in competitive analysis

Article Abstract:

The use of profiling in competitive analysis is explained.

Author: Vella, Carolyn, M., McGonagle,John J.
Publisher: Society of Competitive Intelligence Professionals
Publication Name: Competitive Intelligence Review
Subject: Business, general
ISSN: 1058-0247
Year: 2000
Practice, Business forecasting

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Analysis, Competition (Economics), Competitive intelligence
Similar abstracts:
  • Abstracts: A comment on the viability of the allowance for corporate equity. The effect of tax-based savings incentives on government revenue
  • Abstracts: Dairy assails bill to alter marketing. Polyphenols put sparkle in Japanese sales. MedPartners ordered by California to halt plan's funds transfer
  • Abstracts: A longitudinal examination of how champions influence others to support their projects. An analysis of product deletion scenarios
  • Abstracts: Dealing with difficult people. Know your market, know your enemy. The young and relentless
  • Abstracts: Performance evaluation of general and company specific models in software development effort estimation. Real options and product life cycles
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.