Loyal shopper.com
Article Abstract:
The popularity of customer loyalty schemes in Australia since their introduction in the late 1980s is discussed, with focus on the need for accurately targeted personalized communication to ensure the success of these schemes.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
Australia, Economic aspects, Retail industry, Retail trade, Information services, Consumers
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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Seven's second act
Article Abstract:
Issues are presented concerning the ambitions of the managing director of broadcasting company Seven Network Maureen Plavsic. The ending of Seven Network's relationship with the Australian Football League is discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Management, Cover Story, Influence, Broadcasting industry, Chief executive officers, Seven Network Ltd., Plavsic, Maureen
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Comment about this article or add new information about this topic:
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