CRM failure and the seven deadly sins
Article Abstract:
The seven factors that influence the failure of customer relationship management (CRM) for an organization are presented in the context of Enron, Arthur Andersen, and WorldCom.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Case studies, Customer relationship management
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Customer bonding: beyond communications
Article Abstract:
The need for corporate managers to show the courage of conviction for retaining customers through innovative brand management is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Management dynamics, Management, Innovations, Column, Product management, Executives, Customer loyalty, Company business management
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Subjects list: Methods, United States
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