Making databases matter
Article Abstract:
In an attempt to gain maximum from marketing strategy, most of the marketing information is transformed into databases. While it is useful to an extent, it shifts the focus from customer satisfaction to these lists and databases. Such a shift of focus could defeat the very objective. A discretionary approach is advisable under such circumstances.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Getting in concurrence
Article Abstract:
The methods of planning the marketing function, for increasing the productivity of the marketing department, are described.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Scanning matters: handheld scanners could change shopping forever
Article Abstract:
The invention of handheld scanners for consumers use to detect the product fallouts are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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