Manufactured shortages

Article Abstract:

One of the strategies used by companies to increase their profits is to create an artificial scarcity of their products, which results in a spike in demand followed by price hike. This form of marketing strategy is discussed and analyzed.

Author: Kerin, Paul
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Market information - general, Production management, Production Planning & Control, Economic aspects, Supply and demand, Production control

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Beyond the taste-test

Article Abstract:

Market research is gaining importance in Australian companies because of increasing competition. The recent improvements in market research and its contribution to strategic decision-making in the corporate sector are discussed.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
Market Research, Market Research & Product Development, Methods, Analysis, Marketing research

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SMS, more than just a fad

Article Abstract:

Short message service (SMS) is becoming a favorite marketing tool in Australia. Cola-cola, Sentry, the Australian football league and television networks have started wireless marketing via SMS.

Author: Haworth, Brad
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Usage, Text messaging

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Subjects list: Australia, Marketing, Business enterprises, Company marketing practices
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