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Business, general

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Marketers beware, consumer sentiment is turning nasty

Article Abstract:

The results of an annual survey of 5000 Australian consumers, carried out in February 2000, are summarized. Compared with 1999, consumers are more pessimistic about the economy, sceptical of advertising and concerned about the effects of new technology.

Economic aspects, Surveys, Beliefs, opinions and attitudes, Consumer behavior, Consumers, Attitudes

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Big brother, big spender

Article Abstract:

An analysis of spending on advertising in Australia during 2000 is presented. The biggest outlay was by the Federal Government, which spent 145m Australian dollars on promoting tax reform and defence, closely followed by Telstra and Coles Myer.

Finance, Statistics, Advertising, Advertising campaigns, Advertising expenditures

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A woes of Amway

Article Abstract:

Australian direct-selling company Amway was founded in 1971 and is moving into the uncertain 21st century through a unique website which is one of the most success in the country.

Management, Mail-order industry, Mail order business, Amway Corp.

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