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Business, general

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Measuring the satisfaction gap: education in the market-place

Article Abstract:

The concept of the service gap is discussed as applied to postgraduate distance education. Topics include higher education as a service industry, development of the service template, statistical analysis and graphical presentation of results, and use for quality improvement.

Author: LONG, P., TRICKER, T., RANGECROFT, M., GILROY, P.
Publisher: Taylor & Francis Ltd.
Publication Name: Total Quality Management
Subject: Business, general
ISSN: 0954-4127
Year: 1999
Measurement, Universities and colleges, Quality management, Graduate study, Distance education

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The quality of environmental information: a new tool in achieving customer loyalty

Article Abstract:

The role of environmental information as a means of gaining customer loyalty is discussed. Topics include environmental information as a tool for ecomanagement, the information needs of different stakeholders, and the standardization of environmental information.

Author: PROTO, MARIA, SUPINO, STEFANIA
Publisher: Taylor & Francis Ltd.
Publication Name: Total Quality Management
Subject: Business, general
ISSN: 0954-4127
Year: 1999
Methods, Customer loyalty, Green marketing

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Internal customer satisfaction through involvement

Article Abstract:

This article examines how British Aerospace Military Aircraft and Aerostructures addresses the issues of internal customer satisfaction. Techniques that interrelate software tools, trained staff, and process are presented.

Author: ADDEY, JOHN
Publisher: Taylor & Francis Ltd.
Publication Name: Total Quality Management
Subject: Business, general
ISSN: 0954-4127
Year: 1999
Psychological aspects, British Aerospace Military Aircraft and Aerostructures

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Subjects list: Customer satisfaction, Management
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