NBA's sponsors may be slow to rebound

Article Abstract:

TV networks and the sports apparel industry are glad the NBA player lockout is over, but analysts say ad rates could be much different from what they were six months ago. Viewers will most likely be in fewer numbers, which means the ad rates will go down. This will hurt the league. Endorsements are also down. It's too soon to be sure, but it could all affect next season as well, depending on fans.

United States, Television, Sports Teams and Clubs, Sports clubs, managers, & promoters, Consumer Attitudes, Professional Basketball, Media Pricing, Labor relations, Abstract, National Basketball Association, Basketball (Professional)

---

NBA star cries foul, walks away from Puma shoe deal

Article Abstract:

Basketball player Vince Carter says that Puma AG's Puma North America Inc. has failed to promote the line he is endorsing to the extent specified in their agreement. Generally, athletic wear makers have scaled back their athlete endorsements.

Germany, Athletic & Other Footwear, Other Footwear Manufacturing, Spokesperson, Footwear, except rubber, not elsewhere classified, Endorsements, Athletic shoe industry, PUMA AG, Carter, Vince

---

Similar abstracts:

• Abstracts: A Microsoft rebuttal but nothing to rebut. Apple executive testifies of threats and bullying by Microsoft
• Abstracts: Apple executive testifies of threats and bullying by Microsoft. A new tack is taken by Microsoft; it cites weaknesses in Sun's Java product
• Abstracts: As cheap printers score, H-P plays catch-up. Northeast Utilities says unit award two new contracts. Ames Department Stores is buying Hills, vaulting to no. 4 in discount retail

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.