Will marketer's woes dent World Cup?
Article Abstract:
The soccer World Cup in 2002 has eleven major sponsors signed on, but the sports marketing agency handling these accounts is appealing a Swiss court's bankruptcy proceeding against it. The agency in trouble is International Sports Media & Marketing, ISMM. The global television exposure is the alluring factor as is the attendant profits for both advertisers and ISMM. In fact the proceeds could help ISMM get out from under its debt woes. If it loses the appeal, the International Federation of Association Football, would pass the lucrative marketing deal along to another company.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Salt Lake City Olympics attract sponsors
Article Abstract:
Salt Lake City, UT 2002 Winter Olympics organizers have broken all advertising records so far, by raising over $800 million in goods, services and sponsorships. Much of this is from companies that were never before affiliated with the Games. The U.S. sales figures are separate from the $550 million the International Olympic Committee has lined up. Some deals were notable for their creativity, creativity that was needed in a spending slowdown.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Nabisco portrays cookies as boost to women's sense of self-esteem
Article Abstract:
Nabisco Holdings is attempting to promote its cookies and crackers as a self-esteem booster for women who are in their 30's or higher. The company is promoting the cookies and crackers in a series of new television commercials that are designed to revive the formerly popular Snackwell's diet snacks. In recent years, Snackwell's sales have fallen. The commercials are the second new ad campaign for the brand since 1997.
Comment:
Attempting to promote its cookies and crackers as a self-esteem booster for women who are in their 30's and higher
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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