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New campaign by Wendy's seeks young dudes with attitudes to munch a bunch of burgers

Article Abstract:

Ads are returning to plots, and burgers are returning to triple-decker versions as Wendy's launches a new ad campaign to run right along with the current campaign. The new one is specific for 18-34 year old males. That is the largest demographic group that fast-food chains like to reach, but Wendy's is also still targeting all the rest of us, too. In Wendy's own words, they want to be nice to everybody. That might not work with one 'vaguely menacing' print ad.

Eating places, Limited-Service Restaurants, Fast Food Hamburger Restaurants, Demographics, Advertising, Fast food restaurants, Wendy's International Inc., WEN, Hamburgers

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An explosion of account activity on Madison Ave., even though it was a four-day week

Article Abstract:

Pillsbury switched three big ad accounts to MacManus Group's D'Arcy Masius Benton & Bowles Communications, those of Progresso soups, Totino's pizza and the Pillsbury breakfast brands. WPP Group's Intuition Group lost a contract to handle Clairol's Loving Care, Natural Instincts, Revitalique and Ultress, $35 million worth of billings. Tournament sponsor Citizen Watch moved creative assignments from DMB&B to Deutsch Inc.

New Products/Services, Advertising Agency Relations, New Agency Services, Advertising agencies, Customer relations

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