New developments in business forecasting

Article Abstract:

Causal forecasting is vital in assessing the sales impact of events, actions and other factors. Such can be achieved by utilizing the cause-effect modeling to gain an understanding of and to quantify the effects of a causal factor on normal sales patterns. Causal modeling techniques, such as multiple linear regression and neural net technology, are employed initially to determine the relationship among a group of independent factors with a dependent variable.

Forecasting, Sales management

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New developments in business forecasting

Article Abstract:

Methods of improving accuracy levels in business forecasting are discussed, with focus on multi-tier forecasting. Using data from several levels of the supply chain is contrasted with traditional one level forecasting. Ways and benefits of implementing multi-tier forecasting are presented.

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