Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets
Article Abstract:
The current state of market segmentation is analysed and a competitive structure is proposed. A case study in the elevator industry is discussed.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
Competition (Economics), Marketing, Market segmentation, Elevator industry
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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Uncertainty reduction in a competitive environment
Article Abstract:
A new study investigates the failure of uncertainty reduction as a risk management technique in an incomplete market environment.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
Risk management, Uncertainty
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research
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