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Northwest rescinds 4% fare increase other carriers already had matched

Article Abstract:

Northwest Airlines rescinded a 4% increase in leisure fares that it had initiated and was matched by all other airlines. Fare increases do not stick if one airline does not go along. Northwest had scuttled six other attempts to raise leisure fares since April, 1998. Northwest did not rescind the price increase by accident according to a Northwest spokesman. Northwest may have rescinded the price increase due to negetive publicity it recieved for increasing fares. Northwest is currently facing a possible strike by its pilots' union.

Comment:

Northwest rescinds 4% fare increase

Strategy & planning

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Labor woes cause some fliers to spurn Northwest Air

Article Abstract:

Travel agents in major Northwest AirlinesE centers in the US are persuading their customers to move away from the carrier due to its labor relations problems. The airline, the fourth-largest in the US, is entering into the peak 1998 summer travel season. Northwest is also faced with the Asian economic crisis, which is having an impact on the carrierEs regional operations. NorthwestEs operations in Asia constitute almost 30% of the carrierEs business.

Comment:

Travel agents in major Northwest centers in US persuading their customers to move away from the carrier due to labor problems

Marketing procedures, Northwest Airlines Corp.

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Northwest pilot talks termed at impasse

Article Abstract:

Contract negotiations between Northwest Airlines and its pilots union officially broke down at the end of July 1998. The impasse in the labor talks increases the chances for a strike possibly as soon as August 29, 1998. A strike would stop operations at the fourth-largest carrier in the US. It could also have a major impact on the Midwest economy. Northwest's pilot's union has a membership of 6,000 pilots.

Comment:

Contract negotiations between Northwest Airlines and its pilots union officially at an impasse at the end of July 1998

Personnel administration

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