Abstracts » Business, general

Olympic Club forecasts ring hollow

Article Abstract:

The Olympic Club, formed to provide Australians with a way to participate in the Sydney 2000 Olympic Games, failed to reach its membership target because of marketing assumptions. The Olympic Club Management Services (TOCMS) targeted for 200,000 members, but spent $10 million and attracted only 60,000 memberships representing 150,000 people. The club assumed Olympic tickets would be scarce and expensive, and relied on the lure of free tickets as part of its membership. More than two-thirds of the 9.6 million tickets are readily available and under $60. Also, growing public apathy about the Olympics contributed to low membership.

Australia, Religious, Grantmaking, Civic, Professional, and Similar Organizations, MEMBERSHIP ORGANIZATIONS, Statistical Data Included, Marketing, Associations, Olympic Club

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A golden TV year? Well, until the bubble bursts

Article Abstract:

Forecasts for Australian television advertising revenue during 2000 are discussed, with focus on an expected reduction in spending after the Olympic Games in Sydney in September 2000.

Seven Network

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The campaign comeback

Article Abstract:

The feasibility of television advertising, in order to reach out a product to consumers, is discussed.

United States, Forecasts, trends, outlooks, Marketing procedures, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Advertising Activity, Targets & Markets, Venture Analysis, Usage, Market trend/market analysis, Business enterprises, Target marketing

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