On their behalf
Article Abstract:
The need for companies to take up frequent innovations in marketing products and services to ensure customer loyalty is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Venture Analysis, Business enterprises, Customer loyalty
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Pricing services vs. pricing products
Article Abstract:
Specific suggestions are offered here for businesses to manage consumer relations and behavior in order to improve sales.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
Customer Relations
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Chasing the elusive customer
Article Abstract:
Suggestions are offered in this article to help businesses better understand consumer purchasing habits.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Management, Marketing, Company business management, Customer relations, Business, Consumer behavior, Company marketing practices, Consumer behaviour
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