Outside the box
Article Abstract:
John Fletcher, the new Coles Myer chief executive changed internal culture of his office from secrecy and closed doors to active interaction and collaboration between employees and business units. Cooperation between employees and divisions within a company is fundamental to an innovative culture. The details of various companies on how they redesigned their offices to suit their clients and employees are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006
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'Look good, is better'
Article Abstract:
A radical overhaul of Sanyo Australia's retail distribution and marketing over the past 18 months has paid off with a big rise in sales, as research showed that the brand is regarded as reliable and affordable. The new distribution model helped Sanyo emphasize its strength value, while the rebranding campaign raised its profile and image.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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