Power to the marketers

Article Abstract:

The slow demand and increased competition in many industries have forced the marketing directors to focus on short-term, tactical strategies and campaigns. While marketing is described as a combination of art and science, strategic marketer is emerging with the skills of a conventional marketing director and a management consultant.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Services information, Services

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A poor sale

Article Abstract:

Some companies see marketing as a vital part of their business whereas others regard it as a minor function. Marketing means a management process that should be the main aim of a company's total activity.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004

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Teenage wasteland

Article Abstract:

The need for marketers to adopt innovative marketing strategies to tap teenage segment is examined.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Marketing Management, Administration of Marketing, Youth, Methods, Teenagers

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Subjects list: Analysis, Management, Australia, Marketing, Company business management, Marketing executives
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