Power to the marketers

Article Abstract:

The slow demand and increased competition in many industries have forced the marketing directors to focus on short-term, tactical strategies and campaigns. While marketing is described as a combination of art and science, strategic marketer is emerging with the skills of a conventional marketing director and a management consultant.

Services information, Services

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A poor sale

Article Abstract:

Some companies see marketing as a vital part of their business whereas others regard it as a minor function. Marketing means a management process that should be the main aim of a company's total activity.

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Teenage wasteland

Article Abstract:

The need for marketers to adopt innovative marketing strategies to tap teenage segment is examined.

Marketing Management, Administration of Marketing, Youth, Methods, Teenagers

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