Prime-time crime

Article Abstract:

Political television advertisements are rarely interesting, but those for the 2001 federal election in Australia are terrible and boring. The hope for the future is that they should get better as future leaders will have grown up more media aware.

Author: Herceg, Rosemary, Flattery, Tim
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Australia, Usage, Elections, Advertising, Television and politics

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Give failure a chance

Article Abstract:

Issues concerning the aims and practice of marketing of luxury cars are discussed. Novel methods of marketing such as BMW's series of short films produced by leading directors to market its cars via the internet are examined.

Author: Herceg, Rosemary, Flattery, Tim
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Innovations, Marketing, Column, Practice, Automobile industry, Electronic marketing

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Outfitter to the stars stays grounded

Article Abstract:

Fashion designer Collette Dinnigan offers her thoughts on why her business is successful.

Author: Herceg, Rosemary, Flattery, Tim
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Behavior, Women fashion designers, Dinnigan, Collette

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