Abstracts

Business, general

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Principles of new product management: exploring the beliefs of product practitioners

Article Abstract:

Survey results are presented on the attitudes of product development practitioners toward new product development principles supplied by academic researchers. The results indicate a high level of agreement; technical and marketing managers agreed with the proposed principles in 80% of the cases. Related tables are also included.

Market Research & Product Development, Surveys, Product management

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Identifying the key success factors in new product launch

Article Abstract:

Research, distribution, sales force, launch timing, and marketing all play vital roles in determining a new product's success. Cross-functional teams which are active from the early stages of product development also greatly influence launch effectiveness.

Planning, Marketing, New products, Product introduction

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Welcome to a new volume of JPIM!

Article Abstract:

The value of disagreement in research and discourse is praised.

Editorial, Business, Influence, Debates and debating, Debates, Business research, Forensics (Public speaking)

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