Prospective respondent integrity behavior in replying to direct mail questionnaires: A contributor in overestimating nonresponse rates

Article Abstract:

The existence of a prospective respondent integrity behavior factor among people who received incorrectly named questionnaires and the impact of this behavior on estimating nonresponse rates, nonresponse bias, and administrative sampling errors is investigated. The investigation shows that incorrect deliverable questionnaires are not a significant contributor in limiting the researcher's ability to assess response type errors as only 0.5% of such questionnaires are completed and returned.

Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Direct-mail advertising

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Reassessing the pleasures of store shopping

Article Abstract:

The largest study of customers' recreational shopping experiences employing data from a study of over 1300 shoppers is conducted. The findings suggest that consumers tend to be drawn to shopping's more private pleasures, particularly the enjoyment of bargain hunting more than to the pleasure of mixing with other shoppers and that the sources of shopping enjoyment vary markedly among different demographic groups.

Surveys, Consumer preferences

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Negative affect: The dark side of retailing

Article Abstract:

The study aims to understand the difficult market segment of shoppers in a negative mood state for which data from the 1996 Yankelovitch market research study of 4000 consumers were analyzed. The analysis concluded that negative affect reduces shoppersE desire to search, to extent them, to make long-term plans.

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