Blitz on the airwaves
Article Abstract:
Austereo, the listed radio group is facing tough competition from DMG Radio Australia which has recently launched a new radio station Nova in Adelaide, and plans are afoot to add more stations in Sydney and Melbourne in 2005.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
Marketing procedures, Marketing, Company marketing practices, Austereo
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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DMGEs golden hit
Article Abstract:
The launch and success of the brand Nova stations in Australia is discussed. DMG Radio AustraliaEs plans of turning the four newly acquired licences into radio stations emphasizing on developing the brand Nova are discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
Strategy & planning, Alliances, partnerships, Licensing/Sales Agreements, Radio Stations, Planning, Licensing agreements, Company licensing agreement, Company business planning
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Australia, Radio broadcasting industry, Company service introduction, Service introduction, DMG Radio Australia Proprietary Ltd.
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