Relationship marketing and consumer switching behavior

Article Abstract:

The influence of different rational bonds on customers' perceptions of utilitarian and hedonic values, as well as on the loyalty among different customer groups in the banking industry is investigated. The results indicate that both financial and structural bonds positively affect customer utilitarian value, whereas the social bond positively influences hedonic value and both utilitarian and hedonic values positively affect customer loyalty.

Commercial Banks, Forecasts, trends, outlooks, Marketing procedures, Financial management, Banking industry, Evaluation, Finance, Forecasts and trends, Marketing, Market trend/market analysis, Bonds, Bonds (Securities), Customer loyalty, Company marketing practices, Company financing

---

Website quality and customer's behavioral intention: An exploratory study of the role of information

Article Abstract:

The relationship between website quality and customer's behavioral intention across search, experience and credence goods or services are explored. The results of an empirical study in Taiwan suggest that the factors of connectivity, interactivity, playfulness, and learning have positive impacts on customer's behavioral intention for search goods or services.

Taiwan, On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Science & research, Product quality, Consumer Behavior, Research, Online services, Internet services, Quality management, Cable television/data services, Consumer behaviour

---

A study of the impacts of service quality on relationship quality in search-experience-credence services

Article Abstract:

The effect of three service quality factors like customer-employee interaction, the service environment and the service outcome on relationship quality in search-experience-credence services is examined. The results show that all three service quality factors have an important effect on trust and satisfaction of the relationship quality.

Customer Relations, Analysis, Product defect/failure, Product quality, Influence, Comparative analysis, Total quality management, Software quality

Similar abstracts:

• Abstracts: Forecasting the effects of electric utility deregulation: a hypothetical scenario for New Jersey. Challenges in forecasting electric load in deregulated markets
• Abstracts: Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises
• Abstracts: Social networks and perceptions of intergroup conflict: the role of negative relationships and third parties. Group social capital and group effectiveness: The role of informal socializing ties
• Abstracts: The Internet as a micro marketing tool: targeting consumers through preferences revealed in music newsgroup usage
• Abstracts: Financing small business creation: the case of Chinese and Korean immigrant entrepreneurs. Entrepreneurial orientation and small business performance: a configurational approach

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.