Rocket plan

Article Abstract:

Many new products fail right from the start, and it is not usually because of lack of technology, but because of failure to see what the customer really needs. To improve adoption rates, raise profitabiltiy and increase return on investment, a rigorous pricing approach may be applied. A scheme that measures customer value, nature of innovation, and assesses the stage of the product life cycle is presented.

Author: Burton, Mark, Haggett, Steve
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Strategy & planning, Consumer Behavior, Pricing Policy, Methods, Analysis, Planning, Prevention, Influence, Pricing, Technology, Company business planning, Consumer behaviour, New product failure, Product price

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Understanding tomorrow's customers

Article Abstract:

Understanding customers is a key metric on which companies have to pay their attention. To be practical all satisfied customers aren't necessarily loyal customers. The traditional customer satisfaction and customer relationship management survey methods do not meet the present day standards of measurement. A new approach to listening to the customers with new specific areas of inquiry, are suggested.

Author: Miller, Charles, Swaddling, David C.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
Management dynamics, Management, Measurement, Customer satisfaction, Company business management

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