SalespeopleEs affect toward customers why should it be important for retailers?
Article Abstract:
A potentially important area that is the influence of salespeopleEs affect toward customers on their performance is examined. The research examined the relationship between salespeopleEs individual characteristics and their affect toward customers.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2003
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Mapping strategic decision-making in cross-functional contexts
Article Abstract:
Strategic management decisions implemented by business firms in the marketing and production sectors are discussed. Results of mapping of functions in functional sections are presented.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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Building strong brands in retailing
Article Abstract:
Guidelines for effective brand equity management in the retail trade are presented.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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