Abstracts » Business, general

Satellite radio picks agencies for launch

Article Abstract:

Sirius Satellite Radio and XM Satellite Radio are gearing up to advertise their satellite-to-radio direct broadcast services and equipment. Sirius, formerly CD Radio, has chosen Goodby Silverstein and Partners to oversee its $100 million ad account while XM, known previously as American Mobile Radio, is expected to name an agency within two weeks. Both companies have contracted with automobile manufacturers to equip new cars with radios capable of receiving digital signals from satellites, which will permit customers to drive coast-to-coast while listening to their favorite radio stations. Sirius and XM are developing systems that will offer up to 100 broadcast channels for a monthly fee of $9.95.

Radio Broadcasting, Radio broadcasting stations, Radio broadcasting industry, Sirius Satellite Radio Inc., XM Satellite Radio Inc., Goodby, Silverstein and Partners, CDRD

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AT&T to use FCB, Y&R for image ads

Article Abstract:

AT&T has hired FCB Worldwide to promote its wireless and consumer services in a $340 mil campaign. Young & Rubicam will handle corporate, long distance services, and part of the telecom company's multicultural ad business, a contract worth $300 to $325 mil. In 1999, AT&T spent $8.9 mil on promoting its company brand, out of a $824.5 mil total budget.

Telecommunications, Use of services, Telephone Communication, Hong Kong, Advertising Activity, Corporate Images, Account Activity, Statistical Data Included, Telecommunications services industry, Telecommunications industry, AT&T Corp., T, Young & Rubicam Inc., FCB Worldwide

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Diamond cutters launch ad campaigns

Article Abstract:

Leo Schachter Diamonds and Steinmetz Diamond Group are launching national advertising campaigns in the wake of giant De Beers consideration of marketing its own jewelry. Steinmetz has created Diamond.com and will spend almost $20 million on a print campaign by Messner Vetere Berger McNamee Schmetterr. Leo Schachter is banking $5 million on a campaign by Lieber Levett Kkoenig Farese Babcock.

Marketing procedures, Gem Diamonds, All Other Nonmetallic Mineral Mining, Miscellaneous nonmetallic minerals, Diamond industry, Diamond mining, Diamonds, Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG, Leo Schachter Diamonds, Steinmetz Diamond Group, Lieber Levett Koening Farese Babcock

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