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Business, general

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Sell Your Way To Success

Article Abstract:

Entrepreneurs and small-business owners make important contributions to the sales processes at their companies. They are involved in sales when they build a company and keep this focus when the firm is established. Tactics including projecting the entrepreneur's personality to raise brand awareness, knowing potential clients and emphasizing a personal approach to sales.

Author: Buss, Dale D.
Publisher: U.S. Chamber of Commerce
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1999
Selling, Businesspeople

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Making Your Mark In Movies And TV

Article Abstract:

Small business can get product exposure in motion pictures if the task is approached correctly. Product placement can increase business tremendously. Various ways of placing the name or product of a small business in movies or television programs are suggested.

Author: Buss, Dale D.
Publisher: U.S. Chamber of Commerce
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1998
Marketing, Analysis, Abstract, Product placement

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Capturing customers with TV retailing

Article Abstract:

The 4 largest TV retailing companies have made developing relationships with small company suppliers a top priority. HSN, QVC, Shop At Home, and ValueVision's supply of saleable products is diminishing as competition increases.

Author: Buss, Dale D.
Publisher: U.S. Chamber of Commerce
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1997
Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Supply and demand, Advertising, Television advertising, Mail-order industry, Mail order business, Online shopping

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Subjects list: Methods, Marketing, Small business
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