Dark stars
Article Abstract:
Celebrities and stars are used to promote a product because it is one of the easiest ways to draw the attention of the consumer. However, it has its disadvantages as well. Just like the positive image and brand of the star rubs on the product, so does the negative behavior of the stars.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Management dynamics, Methods, Management, Behavior, Advertising, Celebrities, Company business management, Endorsements, Brand image
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Comment about this article or add new information about this topic:
Lucky break for seven
Article Abstract:
The growth in market share of Kerry Stokes' Seven Networks after the American series 'Desperate Housewives' and 'Lost' were broadcast by it has been discussed. The rating of the company has also been discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Television Broadcasting, Television broadcasting stations, Market share, Television broadcasting industry, Seven Network Ltd., Company market share, Rankings
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Australia
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