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Business, general

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Southwest Airlines: how internal marketing pilots success

Article Abstract:

Southwest Airlines uses internal marketing to ensure that its employees provide excellent service. This strategy has enabled Southwest Airlines to remain profitable throughout its history.

Author: Czaplewski, Andrew J., Ferguson, Jeffery M., Milliman, John F.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Scheduled Airlines, Scheduled Air Transportation, Air Transportation, Scheduled, And Air Courier Services, Human resource management, Airlines, Southwest Airlines Co., LUV

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Cave dwellers

Article Abstract:

The effectiveness of business performance assessment techniques used by marketers is analyzed.

Author: Ambler, Tim
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Science & research, Research, Methods, Business performance management

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What does marketing success look like?

Article Abstract:

It is important for companies to formally evaluate their brands on a regular basis.

Author: Ambler, Tim
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Europe, Marketing Management, Evaluation, Cover Story

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Subjects list: United States
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