Southwest Airlines: how internal marketing pilots success
Article Abstract:
Southwest Airlines uses internal marketing to ensure that its employees provide excellent service. This strategy has enabled Southwest Airlines to remain profitable throughout its history.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Scheduled Airlines, Scheduled Air Transportation, Air Transportation, Scheduled, And Air Courier Services, Human resource management, Airlines, Southwest Airlines Co., LUV
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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Cave dwellers
Article Abstract:
The effectiveness of business performance assessment techniques used by marketers is analyzed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Science & research, Research, Methods, Business performance management
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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What does marketing success look like?
Article Abstract:
It is important for companies to formally evaluate their brands on a regular basis.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
Europe, Marketing Management, Evaluation, Cover Story
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
User Contributions:
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Subjects list: United States
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