Timid innovators dip a toe
Article Abstract:
The level of genuine product innovation in Australia is at a nadir as opposed to new varieties of existing products or line extensions. The market research industry in Australia is lazy and so are the buyers of the research.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Market Research, Market Research & Product Development, Analysis, Marketing research, New products, Product introduction, New technique
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Ad power shows
Article Abstract:
The details on Bendigo Bank Ltd.'s advertising program, to retain customer base from Bank of Queensland's competition, are examined. The bank posted 19% rise in net earnings for June 2005.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Commercial Banks, Sales, profits & dividends, Marketing procedures, Advertising, Advertising Activity, Banking industry, Company sales and earnings, Company earnings/profit, Customer relations, Bendigo Bank Ltd.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Subjects list: Australia
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