Sugar Baby
Article Abstract:
Although only two companies out of the more than one hundred in the candy industry control seventy percent of the market. Standard Candy is set to launch a nationwide campaign based on its two biggest assets - the Goo Goo Cluster (a candy bar) and James Spradley, the company's twenty-eight year old president. The Goo Goo Cluster is now sold only in the south, yet it has almost a cult-like following which leads to many requests for mail orders. Spradley's goal of the nationwide success of the Goo Goo Cluster may not be as impossible as it sounds, for he has already turned the company around, and brought it back from the brink of bankruptcy. Spradley put a lot of efforts into the marketing strategy of Goo Goo Cluster, and it has paid off as such prestigious stores as New York's Bloomingdales and Chicago's Marshall Fields carry the candy bar. Almost all of Spradley's sales and marketing innovations have paid off so far. It has been proven that the Goo Goo Cluster can be extremely popular in the South; but the big test for both the candy and Spradley, is whether the Goo Goo Cluster can succeed on a national level.
Publication Name: Inc.
Subject: Business, general
ISSN: 0162-8968
Year: 1984
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The Once and Future King
Article Abstract:
When Frank Sands took over the company of Sands, Taylor & Wood, the company had one major product. That product was a natural, high-protein wheat flour named King Arthur Flour. In the early 1960s Frank Sands decided to diversify the company and cut costs by producing bakery goods in quantity. He acquired several companies and increased his company's revenues. In 1977 he won a distributorship bid to Dunkin Donut Incorporated. Several events then took place in the economy. Interest rates rose, commodity prices rose and the energy crisis hit the United States. Sands, Taylor & Wood suffered reversals and nearly went bankrupt. The company has since divested itself of acquisitions and is now rebuilding financially with King Arthur Flour.
Publication Name: Inc.
Subject: Business, general
ISSN: 0162-8968
Year: 1984
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Have I Got a (USED) Computer For You
Article Abstract:
The computer industry is rapidly expanding, and along with it, the used computer industry is also growing. Sales of used computer hardware was $2.5 billion in 1983, up from $50 million in 1970. Used computers can be had up to fifty percent off the original list price. There is quite a demand for reliable used computers, especially IBM's; there is even a blue book published which lists the current value of IBM computers. Some people or companies like used computers, for they feel that an older computer already has all the bugs worked out of it.
Publication Name: Inc.
Subject: Business, general
ISSN: 0162-8968
Year: 1984
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