Sun decides it does Windows after all

Article Abstract:

Sun Microsystems Inc is slated to roll out a technology, called Wabi, that will allow software written for Microsoft Windows to run on Sun's computers. Sun will license the technology to UNIX System Laboratories Inc, Santa Cruz Operation Inc and other makers of versions of the Unix operating system. Those vendors will have Wabi on their products by summer 1993. Sun says Wabi will allow Sun machines to run Windows-compliant software without modification. Sun is also proposing a public-domain standard that will allow computer firms to control the development of Windows' application-programming interface (API), the software's most important characteristic. Wabi is seen as Sun's response to the challenge posed to Unix-like operating systems by Microsoft's forthcoming Windows NT operating system. It is also seen as Sun's admission that it cannot ignore Windows.

Author: Yoder, Stephen Kreider
Computer terminals, Standards, Innovations, Computer software industry, Software industry, Software, Product enhancement, Microsoft Windows (GUI), Interoperability, Unix-like operating systems, UNIX, API (Computer programming), Application Programming Interface

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Apple is joining PC wars with price cut and a new line

Article Abstract:

Apple competes with rival microcomputer manufacturers by reducing prices of its Macintosh line and developing the Performa line of low-cost microcomputers. The company is introducing the new line to prevent consumers from flocking to lower-priced Intel microprocessor-based microcomputers used to run Microsoft Corp's Windows graphical user interface (GUI). The Performa is expected to be released in Fall 1992 and be priced 10 to 15 percent above similarly powered Intel-based microcomputers. In addition to lowering prices, Apple is attempting to broaden its appeal by introducing its products to mass-merchandise outlets, such as Sears, Roebuck & Co. The company is working to penetrate Japan, as well as Spanish-speaking markets in the US and abroad.

Author: Yoder, Stephen Kreider, Yamada, Ken
Product development, Microcomputers, Marketing, AAPL, Apple Inc., Price cutting, Microcomputer, Competition, Low Cost, Retailing, Marketing Strategy, Apple Macintosh (680X0-based system), Apple Macintosh Performa (PowerPC-based system)

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Sun's anti-clone decree sparks anger, charges of hypocrisy on 'open systems.' (Sun Microsystems Inc. adopts a new posture towards clone products)

Article Abstract:

Sun Microsystems Inc's new anti-clone posture in Apr 1991 is angering dealers of Sun products because it represents a totally new and different strategy. Industry observers note that Sun Microsystems was able to capture the largest part of the workstation market by urging manufacturers to clone Sun products; the strategy was designed to make the Sun scalable processor architecture (SPARC) an industry standard. Sun's new directive, which took effect Apr 20, 1991, prohibits value-added resellers (VARs) from selling all clones except laptop machines. Sun indicates that its prohibition against selling clones is a legal move but industry analysts believe that the company is jeopardizing its carefully-nurtured VAR channels.

Author: Yoder, Stephen Kreider
Management, Standard, Standardization, SUNW, Business planning, Workstations (Computers), Workstations, Computer Industry, Attitude, Open Systems, Scalable Processor Architecture, SPARC processors

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Subjects list: Sun Microsystems Inc., Computer industry
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