GRADING MADISON AVENUE
Article Abstract:
COMPANIES ARE INCREASINGLY ISSUING FORMAL EVALUATIONS TO THEIR ADVERTISING AGENCIES IN THE AREAS OF SALES PERFORMANCE, CREATIVITY AND COOPERATION. EVIDENCE IS CONFLICTING AS TO WHETHER SUCH PRACTICES IN FACT DO IMPROVE THE RELATIONSHIP BETWEEN A COMPANY AND AN AGENCY, BUT THEY CONTINUE TO BE WIDESPREAD AND INCREASINGLY INTENSIVE.
Publication Name: Dun's Review
Subject: Business, general
ISSN: 0012-7175
Year: 1979
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ELECTION YEAR ECONOMICS
Article Abstract:
THE CRUCIAL FACTOR IN THE UPCOMING PRESIDENTIAL ELECTION IS THE STATE OF THE ECONOMY. NO PRESIDENT HAS EVER WON REELECTION WHEN THE ECONOMY WAS IN A DEEP RECESSION. THE ECONOMIC ISSUE THIS YEAR MAY WORK IN FAVOR OF THE REPUBLICANS.
Publication Name: Dun's Review
Subject: Business, general
ISSN: 0012-7175
Year: 1980
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