GRADING MADISON AVENUE

Article Abstract:

COMPANIES ARE INCREASINGLY ISSUING FORMAL EVALUATIONS TO THEIR ADVERTISING AGENCIES IN THE AREAS OF SALES PERFORMANCE, CREATIVITY AND COOPERATION. EVIDENCE IS CONFLICTING AS TO WHETHER SUCH PRACTICES IN FACT DO IMPROVE THE RELATIONSHIP BETWEEN A COMPANY AND AN AGENCY, BUT THEY CONTINUE TO BE WIDESPREAD AND INCREASINGLY INTENSIVE.

Management, Evaluation, Budget, Budgeting, Budgets, Advertising, PERFORMANCE

---

ELECTION YEAR ECONOMICS

Article Abstract:

THE CRUCIAL FACTOR IN THE UPCOMING PRESIDENTIAL ELECTION IS THE STATE OF THE ECONOMY. NO PRESIDENT HAS EVER WON REELECTION WHEN THE ECONOMY WAS IN A DEEP RECESSION. THE ECONOMIC ISSUE THIS YEAR MAY WORK IN FAVOR OF THE REPUBLICANS.

Economic aspects, Politics

---

Similar abstracts:

• Abstracts: THE BATTLE AMONG CONSERVATIVES. A SECOND COMING FOR OLD KING COAL? WHAT CARTER HAS DELIVERED ON HIS PROMISES
• Abstracts: THE CPI CONTROVERSY. HOW MUCH WILL THE RECESSION CUT PRICES?
• Abstracts: GOING FOR GUSHERS IN APPALACHIA. PENSION FUNDS. INFLATION ACCOUNTING

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.