TV still the star

Article Abstract:

The companies use TV to reach to the consumers through advertisement and other publicity banners. According to the Commercial Economic Advisory Service of Australia (CEASA), the direct marketing expenditure climbed from $7.2 billion in 1997 to $16.5 billion in 2002, which is a huge profit.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Forecasts, trends, outlooks, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Venture Analysis, Forecasts and trends, Television advertising, Market trend/market analysis, Business enterprises

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Larger than life

Article Abstract:

Media attention is one of the key ingredients in celebrity marketing. Few examples of celebrity marketing taking place in Australia are discussed.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Beckham, David

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Celebrity is not enough

Article Abstract:

Using celebrities to endorse or advertise a product does not necessarily influence the buying decisions of consumers.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006
Consumer Expenditures, Private Households, Stationery stores, Consumer Exp-Stationery,Writing Suppl, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Influence, Consumer spending

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Subjects list: Australia, Advertising, Analysis, Endorsement advertising
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