Team spirit
Article Abstract:
Teamwork is the key to the success of a marketing strategy. The way in which Procter & Gamble has successfully adopted teamwork into its management structure is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Management dynamics, Management, Work groups, Teamwork (Workplace), Procter & Gamble Co., Company business management
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Culture club
Article Abstract:
The factors leading to the growth of the food processing firm General Mills Inc. are described by the president of the company, Robert F. Waldron.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Sales, profits & dividends, Grain Mill Products, Company sales and earnings, Growth, Company earnings/profit, Cereal products industry, General Mills Inc., GIS, Company growth, Waldron, Robert F.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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A transparent legacy
Article Abstract:
Herbert M. Baum, president and chief executive officer of Dial Corp. discusses about his work, The Transparent Leader.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Executive changes & profiles, Officials and employees, Dial Corp., DL, Works, The Transparent Leader (Book), Baum, Herbert M.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Subjects list: United States, Soap and cleaning agents industry, Cleaning agents industry, Interview
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