The 411 on mobile privacy
Article Abstract:
As more and more people begin to connect to the Internet via cell phones and other portable devices, companies will be more able to track consumer spending and behavior. Research has shown that consumers are often quite reluctant to rely upon ads sent to them via the Internet. Privacy violation is also a major concern.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
General services, Science & research, World, Advertising Management-Electronic Media, Research, Usage, Company systems management, Information management, Electronic marketing
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Marketing is an anxious age: it's time for marketers to lead, not lament, the market place
Article Abstract:
Marketers response to consumers' fears and attitudes, plays a vital role in building up businesses. Suggestions are provided on how marketers should face the challenges of the customers and retain their loyalty.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
United States, Marketing Personnel, Behavior
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, Management, Marketing, Consumer behavior, Company business management, Consumer behaviour
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