Abstracts - faqs.org

Abstracts

Business, general

Search abstracts:
Abstracts » Business, general

The birth and growth of Toshiba's laptop and notebook computers: a case study in Japanese corporate venturing

Article Abstract:

The success of Toshiba's laptop and notebook computers can be attributed to business strategy as well as to the market and technological strategies. In terms of business strategy, Toshiba devised a strategic vision that helped promote cohesive management and opportunistic marketing. With regards to technology strategy, the company's utilization of 'back to the future' approach proved useful in gaining worldwide acceptance through implementation of intuitive market research.

Author: Abetti, Pier A.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Venturing
Subject: Business, general
ISSN: 0883-9026
Year: 1997
Electronic computers, Management, Computer industry, Product development, Toshiba Corp., Laptop computers, Notebook computers

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Japan Inc.'s Entry In Home Computers

Article Abstract:

Japan has not touched the home computer market in the United States. It will now begin introducing its new MSX machines to remedy the situation. The new products are expected to hit the market in time for the Christmas season, 1985. Sales of the MSX have been excellent in Japan and Europe. MSX computers incorporate standardization which could prove an attractive selling point in the United States. A photo of one in use is included.

Author: Uttal, B.
Publisher: Time, Inc.
Publication Name: Fortune
Subject: Business, general
ISSN: 0015-8259
Year: 1985
Computers, Digital computers, Marketing, New Product, product announcement, Japan, Market, Home Computers, MSX

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Similar abstracts:
  • Abstracts: The Keisho of development technology: the case of the Japanese aircraft industry. The Influence of Temporal Distance on Consumer Preferences for Technology-Based Innovations
  • Abstracts: Adjustment of human resource policies in Japanese companies. A perceived uncertainty model of human resource forecasting technique use
  • Abstracts: Simulation of Industrial Robot Systems. Law Office Office Systems
  • Abstracts: Will Our Computers Have a High Enough IQ? Counting the Computers. Computers: Instant-Access Inventory
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.