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Business, general

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The culling game

Article Abstract:

Some firms, such as in the airline industry, are looking at ways to discard customers which yield low profits. To ensure shareholders receive the highest returns customers who are expensive yet are unprofitable are not retained. Analysts suggest some 20% of customers provide 80% of profits.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Marketing NEC, Analysis, Finance, Airlines, Marketing, Market segmentation, Commerce

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Rich times for a well-connected man

Article Abstract:

Significant changes have taken place in media-planning and buying in Australia since the mid-1970s, according to media-buying firm Mitchell & Partners founder Harold Mitchell. His latest venture is Internet media-planning and buying firm emitch.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Officials and employees, Interview, Media buying services, Mitchell, Harold, Mitchell & Partners

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Big beans

Article Abstract:

Brazin's entry into Australia's crowded and competitive coffee-shop market with its new Gosh chain is discussed.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Management, Australia, Coffeehouses, Brazin

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