The heat is on

Article Abstract:

Small businesses must continue to develop and quickly market new products if they are to remain competitive. Product development is also driven by new technologies including expanding communications capabilities. A strategic plan must include a frame-work for evaluation, goal-setting, and product mix.

Product Development, Cover Story, Market share

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Launching your product

Article Abstract:

One of the toughest experiences a company can go through is to announce a new product only not to have it ready on the announced launch date. This is usually do to poor planning or a lack of attention to details. A detailed product rollout strategy is described.

Planning, Production planning

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Taking guesswork out of pricing; determining how much to charge for a product or service involves factors that many small firms overlook

Article Abstract:

Small businesses commonly fail to take into account enough factors when determining what to charge for a product of service. Factors often missies include the owner's objectives for each product or service offered and expected costs of product updates.

Pricing Policy, Pricing

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