The heat is on
Article Abstract:
Small businesses must continue to develop and quickly market new products if they are to remain competitive. Product development is also driven by new technologies including expanding communications capabilities. A strategic plan must include a frame-work for evaluation, goal-setting, and product mix.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1997
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Launching your product
Article Abstract:
One of the toughest experiences a company can go through is to announce a new product only not to have it ready on the announced launch date. This is usually do to poor planning or a lack of attention to details. A detailed product rollout strategy is described.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1995
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Taking guesswork out of pricing; determining how much to charge for a product or service involves factors that many small firms overlook
Article Abstract:
Small businesses commonly fail to take into account enough factors when determining what to charge for a product of service. Factors often missies include the owner's objectives for each product or service offered and expected costs of product updates.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1997
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