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Business, general

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The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

Article Abstract:

A study is conducted to analyze whether individuals differ in their propensity to rely on affective, cognitive or both systems to process information, thus attempting to know consumersE response to advertising appeals. Results show that informational and informational-emotional advertising appeals, which match consumerEs processing style can generate more positive attitudes toward the brand, purchase intention (PI) and brand choice.

Author: Ruiz, Salvador, Sicilia, Maria
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
Advertising

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The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands

Article Abstract:

Research is presented concerning the effect of a pleasantly scented environment on the recognition and recall of unfamiliar brand evaluations. Pleasantly scented environments have no effect on the recall of familiar brands.

Author: Morrin, Maureen, Ratneshwar, S.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
Product introduction, Retail industry, Retail trade, Senses and sensation, Senses

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Debiasing omission neglect

Article Abstract:

Two new procedures for improving the product evaluation process by increasing sensitivity to mission information about product or brands are presented.

Author: Sanbonmatsu, David M., Herr, Paul M., Kardesa, Frank R., Posavac, Steven S., Silvera, David, Cronley, Maria L., Schertzer, Susan, Miller, Felicia, Chandrashkaran, Murali
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
Australia, Methods, Product evaluation, Top rating

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Subjects list: Research, United States, Brand choice, Consumer behavior, Consumer behaviour
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