The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

Article Abstract:

A study is conducted to analyze whether individuals differ in their propensity to rely on affective, cognitive or both systems to process information, thus attempting to know consumersE response to advertising appeals. Results show that informational and informational-emotional advertising appeals, which match consumerEs processing style can generate more positive attitudes toward the brand, purchase intention (PI) and brand choice.

Advertising

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The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands

Article Abstract:

Research is presented concerning the effect of a pleasantly scented environment on the recognition and recall of unfamiliar brand evaluations. Pleasantly scented environments have no effect on the recall of familiar brands.

Product introduction, Retail industry, Retail trade, Senses and sensation, Senses

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Debiasing omission neglect

Article Abstract:

Two new procedures for improving the product evaluation process by increasing sensitivity to mission information about product or brands are presented.

Australia, Methods, Product evaluation, Top rating

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