The implications of individual differences in reference price utilization for designing effective price communications

Article Abstract:

Consumer involvement with a product category influences the process by which they evaluate a pricing offer. The study reviews two different processes, unitized or non-unitized, suggested in prior research. Results indicate that managers who must determine how to communicate pricing must pay close attention to individual differences in reference price utilization. The need for market segmentation is highlighted.

Pricing Policy, Statistical Data Included, Market segmentation, Polling Data

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New developments in marketing communications and consumer behavior

Article Abstract:

The retail industry faces changes caused by social and technological developments and these developments are causing retailers to develop new distribution, pricing, marketing communications, and retention marketing strategies.

Retail Trade, Marketing Management, Retail industry, Marketing, Distribution of goods, Distribution (Commerce)

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The impact of response styles on the stability of cross-national comparisons

Article Abstract:

The impact of customer responses on international market performances of multinational corporations is analyzed.

Management dynamics, Multinational Corporations, Management, Evaluation, International business enterprises, Company business management, World market, International markets, Consumer behaviour

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